Many of us have already heard, that objectives should defined SMART, i.e. specific, measurable, assignable, realistic and time-related.My problem with such nice acronyms is that they are usually too nice to be true. Everybody can remember SMART. Thats why many people prattle about it, but nobody actually uses it. If you scroll down the wikipedia page mentioned above, you’ll find several meanings for each of the five letters, partially contradicting each other, and even two more letters, telling you that objectives should even be defined SMARTER. But even those two have several meanings.